Job Title: Brand (Temporary – 6 months) (Mumbai)
Function /Division: Communications HO
CRY is a premier Indian NGO working in the area of Child Rights for over 39 years. We bring innovation to the Development Sector. CRY has many firsts to its credit in Resource Generation, Development Support, Brand Communications, People Practices and Finance. CRY’s reach is Pan India with a presence in 15 states. It is the only Indian Funding Organization which works for the upliftment of underprivileged Indian children.
At CRY – Child Rights and You, every single person works towards creating a happier, more ‘just‘ world for children. We have opportunities in our Communication function, tailor-made for people with the passion, drive and intelligence, and the urge to face new challenges.
As a person in this position, you will be managing CRY’s brand communications for the overseas markets.
You will be responsible in ensuring that CRY’s brand agenda on child rights is aligned to CRY’s vision, mission and values at all times. Your responsibility will entail ensuring formulation and implementation of the brand communication strategy and plans of these markets respectively in order to create awareness, communication campaigns to influence the relevant stakeholder to join CRY in its efforts to ensure rights of children.
Ensuring that the brand in these markets meets the communication guidelines. You will prime-move the planning and the implementation of the plans along with the respective overseas teams; use various communication mediums in achieving the objectives; and monitor the efficacy of the communication strategy. In addition, you need to maximise CRY brand’s reach by using all the media available especially digital along with TV, radio, print – towards raising awareness about underprivileged children in India.
Managing CRY’s digital presence in these overseas markets and measuring and analysing the effectiveness of various activities, maintaining & updating the website will be essential aspects of the role. Coordinating and building partnerships – external and internal – to give their best to CRY by meeting the set objectives in terms of quality & timelines will be essential. Formulating the budgets and monitoring the same is a critical factor of this responsibility.
You must be a Graduate/Post Graduate in Marketing/ Brand Communications or Humanities/ Cultural Studies/Mass Communication. 3+ years experience in advertising, marketing disciplines along with a demonstrated ability to multi task will be important to perform this role. Excellent written and oral communication skills in English is essential.
If You’re Interested:
Please email your application to firstname.lastname@example.org mentioning the post applied for on the subject line.