: General Manager
Function / Division
: Resource Development
Your role will be to help formulate and implement effective strategies to maximize national and international fund generation via the funding received from individuals and corporate bodies.
To co-ordinate with all regions to improve productivity & efficiency in information sharing, planning and reporting
To lead the negotiation with large national channel partnerships and provide direction to the teams handling these partners
Monitor the environment and help the Director RM identify new avenues/ fine tune current strategy for CRY to generate resources. Coordinate with the regions to get their inputs and ensure implementation of new initiatives.
Develop strategies to build new types of channel (offline, digital, mobile and integrated) partnerships in order to increase the resources generated at a regional and national level
Explore opportunities and outsource non-core activities, and develop new cooperative marketing partnerships;
Input into regional fund raising strategies in order to ensure uniform sharing of learnings across regions
To aid in the process of tax compliance and seek exemptions from governmental authorities to ensure that RG’s donor base is offered exemptions for donations.
Work closely with the CRY IT team to strategize on RG specific technology requirements, plan for the future and drive the implementation of IT related processes and changes for RG
Work on developing new processes that improve efficiencies of the RG function at the regional and national level
You must be a Post Graduate Degree / Diploma in Marketing, Business Administration, Public Relations or Mass Communication with 10+ yrs of experience. Your strengths should be in areas of Business Development strategies – B2B & B2C, Data Analytics – Segmentation, Communication & Customer/Donor Behaviour, Key Relationship Management/Sales Processes & Leadership skills.
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CRY – Child Rights and You is an Indian NGO that believes in every child’s right to a childhood – to live, learn, grow and play. For over 3 decades, CRY and its partner NGOs have worked with parents and communities to ensure Lasting Change in the lives of more than 2,000,000 underprivileged children in India. We need you & your skills in our Resource Generation team to create awareness & mobilize people’s opinion & reach out to lakhs of more children. CRY is looking for General Manager – Resource Development to be based in Mumbai & will be reporting to Director – Resource Mobilisation.