91

YOU GIVE CHILDREN WINGS

“When we started coaching boys from the slum in Vysarpardi, an area inhabited primarily by marginalised Dalits, we had an unlikely spectator in the stands. It was a young girl called Shakti, who had an uncommon passion for football. A passion that was equally matched by her desire to excel in the classroom.

Seeing her interest and unmistakable talent for

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92

YOU CHAMPION OUR CAUSE

“When I joined CRY in 2011, my interests were purely professional. As a law student, my goal was to gain practical experience in the development sector. But soon enough, it became personal for me, and long after my internship ended, I continued to volunteer with CRY.

My first visit to an anganwadi located in the slums of Bangalore, evoked both

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From The Desk to the Dusty Roads: My Journey for a Cause

Supratim Pal’s Story

Meeting deadlines, framing headlines, Selecting photographs, finalizing Graphic plates… Life of a desk person in newspaper houses is terrible. Back home well past midnight. Sleeping like a piece of log. Getting up late with your eyes still red and puffy with perennial sleep-debt… Again hitting the desk by noon… endless meetings with the News Editor… chasing reporters…

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94

YOU RIDE FOR CHILDREN’S RIGHTS

“Each one of us has also been through numerous instances of witnessing child labour and abuse. Young boys working at tea-stalls, young girls working as house-maids. We turn our eyes away from this bitter truth. Child abuse is not physical exploitation alone, but exploitation of the rights of these children to live a happy childhood, to be able to go to school. So every time we are direct or indirect employers, we are responsible for child labour and abuse.

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YOU RISE UP TO THE CHALLENGE

“When we made the decision to work with children in Jammu & Kashmir, we knew it wasn’t going to be an easy road. The constant state of unrest, the unexpected volatile atmosphere and harsh terrain make it a difficult backdrop against which to ensure children get access to their rights. But it was the inherent challenge that strengthened our resolve

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96

YOU BRIGHTEN UP SPACES

“When we first visited the Anganwadi centre at Notchikuppam in Santhome, Chennai, last year, we were in for a surprise. The makeshift structure constructed with asbestos and tin was dingy, with paint peeling from the walls. There were no proper lights and fans, and educational aids were few and far between. How were the children expected to study here,

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97

YOU GET INVOLVED

“We joined hands with CRY as a corporate partner, because we wanted to make a difference. Beyond just signing a cheque, we wanted to understand exactly how our money goes into making a difference, so we took our entire team to visit a CRY-supported project Saksham in Delhi. It was an eye-opening experience for all of us.

We had read

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98

YOU ARE THE CHANGE

When Rippan Kapur, late CRY founder and his friends started CRY in 1979, they were clear about one thing – change could only come about through collective participation. They were convinced that without YOU, there would be no CRY. Even today, over three decades later, that has remained unchanged. We continue to rely on you to take a stand for children in need.

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99

WILL THE WHEEL TURN TOWARD RIGHTS OF CHILDREN?

He nurtures a
dream and a future wherein he would help people in need in his home District by
occupying the position of a District Collector. Today, you will find him in construction
sites on weekends and holidays and in the school on weekdays, working very hard
to earn some additional money for his family. He lost his father when he was in

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102

ARE WE READY TO PROTECT OUR CHILDREN FROM THE SPECTRE OF CHILD LABOUR?

The Child Labour (Prohibition & Regulation) Act (CLPRA) enacted in 1986 was based on the recommendations of various committees and prohibits employment of children less than 14 years in certain specified hazardous occupations and processes and regulates the working conditions in others.

In 1992 India ratified the United Nation Convention on Rights of Children (UNCRC),

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101

WHY INVESTING ON CHILDREN IS ACTUALLY A GOOD CSR

Children in any country constitute a diverse population that reflects the actual potential of the economy. In business terms, they are a subject that is not considered to be a subject of business and yet they form a part of majority of the business/brand decisions that are taken to keep the businesses running. Companies interact with children regularly, although often

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