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Shiksha 2006

Lead a child to the path of education

In India,

• 40% of the population is children
• Less than 50% of children in the age group 6-14 go to school
• More that 50% of India's children are malnourished.
• 17 million children work as per official estimates(90% in rural India)

Project Shiksha is a two year old program to ensure children access to their right of education. Into its 3rd year, it was initiated by P&G and CRY in association with Sony Entertainment Television in 2005.

Every time you choose to buy a large pack of Tide, Ariel, Pantene, Head & Shoulders, Rejoice, Vicks VapoRub, Whisper, Gillette Mach 3 Turbo, Gillette series, Oral B, Duracell or Pampers, you help underprivileged children across India access their right to education

Ingrid Srinath, CEO, Child Rights and You says, "The financial support P&G, its media partners and consumers provide to CRY's work is invaluable. Even more critical, however, is the awareness of child rights that Shiksha helps create and the avenues it provides for each of us to bring about irrevocable change. India will only achieve her true potential, when we make child rights our topmost national priority. To do this we have to go beyond schemes and programs to address the real obstacles to growth - caste, class, gender and governance. P&G's choice to go beyond tokenism, to partner CRY and take the challenging route is truly inspiring. I urge every Indian citizen to stand up for child rights."

 

 

 

 

 

Working in over 435 communities across India, Shiksha 2006 at a glance:

• 25 Government Schools reactivated
• 2623 children mainstreamed into formal schools
• Number of 100% enrollment villages - 100
• 2996 children covered under NFE's
• 112 Village Education Committees functioning successfully
• 1441 families obtained ration cards
• 85 child labour free villages
• 4495 children immunized
• 151 children's groups formed

Every project covers:

• Creating awareness in the village community asking to reactivate or start-up of formal public schools with better infrastructure
• Enrolling more children into formal schools
• Monitoring quality of education for all-round development of children
• Fighting child rights violations like child labor, early marriages that keep children away from school
• Working with the local and national governance structures to re-look at existing education policies

"As the economy grows at 8-10% levels, we need to ensure that we lay down a strong foundation for this growth to continue and also to make it more inclusive. In that context, education becomes a fundamental issue that needs to be addressed, especially for children in communities that are not in a position to access their right to education. P&G globally is committed to the cause of development of children in need via its corporate cause P&G Live, Learn, Thrive and Shiksha is our response to the situation in India." says Sumeet Vohra, Marketing Head, Procter & Gamble India. He adds, "Shiksha is unique because it empowers the consumer to make a difference. We have further strengthened Shiksha this year by adding more brands to the portfolio that contributes to cause of making education accessible to the underprivileged children of this nation. Shiksha is not just an initiative of a corporate and an NGO, it is in fact an act of nation building that all of us as concerned citizens participate in."

Shiksha-supported CRY Projects 2006 

• JAAG (Mumbai, Ratnagiri, and Raigad, Maharashtra)
• Lokhit Samajik Vikas Sanstha (Osmanabad, Maharashta)
• The Association of People with Disability (Kolar, Karnataka)
• Adhar (Bolangir, Orissa)
• Lokhit Samajik Vikas Sanstha (Uttar Pradesh)
• Paridhi (Bihar)
• Judav (Madhupur, Jharkhand)
• Jan Shikshan Kendra (UP)
• Jan Mitra Nyas (Varanasi, UP)
• Hanuman Van Vikas (Udaipur, Rajasthan)
• Doaba  Vikas Evam Utthan  Samiti (Kaushambi, U.P)

Young Sunita & Mangesh walked 10 kms everyday to get to a formal school outside the forest areas (Borivali National park) in the northern suburbs of Mumbai. This is when JAAG, a CRY partner and a project associated with the "Shiksha" programme, stepped in. More

Pushpa, a lively 10 years old girl from the village of Kumiapalli, Orissa had dropped out of school as most teachers were absent from class. Pushpa found it difficult to comprehend what was being taught in school.  There was no motivation to attend school. Today, she looks forward to spending the few hours in the school and is excited about the new concepts her teacher shares. More

Pictures from Rachana 

The mahila mandal look back only to see how far they have come. Their active participation in the gram panchayat has empowered them and their children to access what is due to every citizen in this country, their rights

  

Kumari Dals of Rachana are a force to reckon with, they not only have dealt with problems teenaged girls face like drop out of school and stopping child marriages. They have activated health centers, got well lit roads in the villages, stopped proliferation of liquor habit amongst the men and mobilize the village women to form mahila mandals.

Children part of Arogya Sena are are learning and sharing the benefits of home remedies made from the kitchen garden, for these can nip health issues in the bud. They are involved in monitoring the village sanitation workers, to see that they attend to the cleanliness issues of the village comprehensively.