SRS Cinemas, a reputed multiplex chain has entered into a year-long partnership with CRY to support the cause of bringing lasting change in the lives of millions of disadvantaged children in India. The partnership will see CRY’s various campaigns and events to be put up across 54 screens in about 19 cinemas across Northern and eastern region thereby supporting the work that CRY does in Delhi, Haryana, Uttar Pradesh and Himachal Pradesh. CRY is very thankful to SRS Cinemas for having supported the cause of child rights.
Symantec Corporation, Pune helped CRY save IT costs with discounts on its products.
Project Shiksha initiated by Procter & Gamble with CRY & Sony to ensure children access to their right of education. Each time you buy a P&G product, you lead a child to the path of education!
Sandvik Asia donated 16 computers for CRY supported initiatives across Andhra Pradesh.
Students of The Sagar School, in Alwar, Rajasthan collected their pocket money with the intention of contributing towards children’s causes. Seeing their enthusiasm, Mr. K.J.Jose, the Offg Principal of the school, wrote to CRY on their behalf.
Anisha, Surabhi & Pragya, 8th standard students of Mother’s International School, Delhi, contributed their Christmas & New Year allowance to CRY rather than spending it on gifts for themselves.
Sanjay Jha, a student with the Asian Institute of Management, Phillipines organized a photo exhibition as a fund-raiser for CRY. Besides, he also approached corporates to generate awareness about CRY.
Sharda Exports, a Meerut based manufacturer and exporter of handtufted and handwoven carpets has been supporting CRY projects in Uttaranchal since 2002. Not only did Mr A Gupta from Sharda Exports contribute to CRY but also encouraged their associates to partner CRY, thus spreading awareness for the rights of children.
E2E SerWiz Solutions Pvt. Ltd. (A Subsidiary of TATA Sons Ltd.) also referred to as SerWizSol supports CRY by providing office space within its premises in Hyderabad and previously in Pune for CRY employees based in these cities. SerWizSol and CRY aim to work together to increase awareness and enable people to take action for child rights.
The Shroff family charitable trust, allowed CRY Mumbai the use of their 1600 sq ft premises at Goregaon.
Outdoor Agencies – Selvel Publicity and Consultants Pvt Ltd. and Sujay Advertising gave CRY free hoarding space during CRY events in Bangalore.
Sahara TV aired CRY films on its channel at no cost thus saving us precious resources to reach out to many more children.
15 year old Sohum Misra developed the site -www.mumbaikids.org as a part of his school project which strives to create awareness for some of the NGOs based in Mumbai that support underprivileged children. The site provides general information about each of the NGOs, CRY being one of them, as well as experiences of the people being cared for and of volunteers. Do visit the site to make a difference to the lives of children.
Employees come together: ‘Payroll Giving’ is an idea with tremendous potential to motivate people whereby employees of a company pledge a percentage of their salary to a cause. This is then automatically deducted from their salary every month. CRY presented this concept to SICOM employees in Mumbai who are now donating an amount they have personally chosen to be deducted from their salary. A consolidated cheque will then be handed over by SICOM. This contribution goes towards a CRY-supported initiative in Mumbai.
Southern Spice Music, Chennai airs CRY films at no cost thus saving us precious resources to reach out to many more children.
The Sarovar Park Plaza Group of Hotels – Last year, the Sarovar park Plaza Group had placed CRY envelopes in their hotel rooms, raising funds of Rs 31,000/- and creating awareness about CRY and its activities. This year too, they will do the same, thereby covering approximately 1500 rooms in 18 hotels totaling to across the country. A similar scheme is operational in the Ambassador Group and The Oberoi Group Hotels.
SAB TV and CRY have partnered in connection with the programme “Say na something to Anupam Uncle”, a show where children in the age group of 4 – 9 years share their thoughts, feelings, dreams, ambitions and fantasies with “Anupam Uncle”, i.e., actor Anupam Kher. The popular show is aired twice a week – Monday and Tuesday at 8 p.m., and the response to it, in the form of letters sent in by children, gave birth to the idea of using the show and the letters to generate funds for worthy causes. Every three months, SAB TV will select a partner NGO, highlight its work and donate a rupee to the NGO for every letter received in response to the show. CRY is the first partner NGO selected, for the period November 3rd 2003 to February 3rd 2004. The response has been so positive, that SAB TV has now decided to ask for donations to CRY. A special episode of the show, with host Anupam Kher interacting with children from a CRY-supported initiative, is also planned.
As part of their annual Diwali festive promotion Shopper’s Stop partnered CRY. Centered around “Spreading Smiles”, customers are encouraged to spread smiles by buying a cardboard smiley priced at Rs 5/-. Shoppers Stop intends to sell 5 lakh smileys for CRY in this way.
On Children’s Day, Nov 14, 2003, retail chain Shopper’s Stop introduced CRY co-branded paper bags as an eco-friendly alternative to the black and white plastic bags currently being given to customers at the delivery counter. Available in various sizes, and priced at Rs.15/- each, the bags are decorated with child art from the CRY design bank. They will be offered as an option to customers who do not wish to use plastic bags. CRY will get 20% of the sales of these bags for a period of six months.
Schneider Electric has contributed Rs. 13.45 lacs towards Project Sahyog and Project Aanchal in Delhi.
Ms. Supriya Chakravarty, author of the novel Siamese Twins will be donating 10% of the royalty earned through the sale of her book or a minimum commitment of Rs. 25000/- (Rupees Twenty Five thousand) whichever is higher over a period of one year. Her passion for children is reflected in her book as well as in her gesture of making a contribution to make a lasting change in the lives of our children.