With 25 years of history behind it, Tinkle (a brand owned by ACK-Media) is proud to be associated with CRY – Child Rights and You, which is dedicated towards the cause of millions of children across India. Vicky & Vinny – the 2 child characters which portray the Indian child’s view of the world – will now be seen in every Tinkle magazine, with every month bringing out a new child-related issue and a new awareness to the mind of the millions of children and parents who read Tinkle magazine. It is a unique brand with a successful track record in creating enduring proprietary characters and stories. Today Tinkle characters, stories, and games are available in print, online, and animation. http://www.tinkleoneline.com/ is India’s first destination site for pre-teens and tweens.
Tata-Libert donated 10 KVA UPS, worth Rs. 3.5 lakhs to CRY.
Tata Chemicals is continuing with its Desh ko Arpan Programme during 2003-04. This programme seeks to raise funds for 6 girl-child focused CRY-supported initiatives, through the simple mechanism of contributing 10 paise from every pack of TATA Salt sold during the period Aug 15, 2003 to September 14, 2003. The programme was launched in Mumbai on August 14, 2003, with a bus-painting activity for girls from Rachana, a CRY-supported initiative in Pune. The girls were asked to paint a picture of who they want to be when they grow up. As a result, the bus was covered with images of teachers, social workers, village sarpanch, police inspectors and fashion designers.
Tata International Limited employees volunteer 4 hours a week from 6pm onwards at CRY Mumbai’s Documentation function, in labeling books, tagging them, creating a database of titles etc. This volunteering programme is part of their community initiative. So if you walk into CRY in the evening and see 2 individuals busy at the PC and deep into books, don’t be surprised. CRY would like to thank them for this much-needed support.
As part of their centenary celebrations “100 years of Trust”, Tata Tea donated part of the proceeds from the sale of ‘Chakra Gold Tea’ to CRY, over a three-month period since October 2004. The proceeds helped support Sadhana, a CRY initiative in Andhra Pradesh
TARA Bangla aired CRY films on their respective channels at no cost.
The Times of India, a supporter of CRY donated 1% from the proceeds of classified ads on Nov 14 Children’s Day 1999. They also donated a percentage of the income from the Times Credit Card.
Times Offspring, an Education supplement of the Times of India, Bangalore adopted the theme of Child Rights for the entire month of November 2004. They tied up with CRY for information on rights, featured CRY’s kids site CRY Buddies along with articles on children’s issues and published contributions from the students of member schools.
Nehal Singhal, a CRY volunteer in Mumbai, wanted to get the ladies in her housing society, Takshila, to work for children. They formed an action group and started teaching English, Marathi and Maths to the children of the maids, drivers and security guards of their housing society. They also conducted a dental hygeine workshop. The children are now regulars at their study groups and are keen to pursue their education
T N Ganapathy and Tilakraj Saigal both retired gentlemen are both regulars at the CRY, Mumbai office. They help with Resource Generation and Documentation Centre regularly with tough mundane chores leaving these departments with more time to concentrate on other crucial tasks T N Ganapathy also got his friends to sign up for the pinwheel campaign amongst his “evening walk” & trekking friends. He found it a lovely way of speaking about child rights to the people he has known for years. He also spoke to his ex-colleagues and friends in the neighbourhood where he worked for 38 years and everyone agreed that as long as something good was happening they would encourage such efforts. Ganapathy was happy that he got a chance to spread awareness and change people’s attitudes.
Ten Sports aired CRY ads in India, Pakistan, Hong Kong and UAE.
Tata Capital supports project Dooars Jagran in the district of Jalpaiguri ensuring children their rights in the Tea gardens of Dooars through Community mobilization and advocacy.