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Cause Related Marketing

You can do what you do best - marketing, and helping CRY in the process. Cause-related marketing as it is better known can be implemented in many ways:

• Donating proceeds from the sale of a product or service - We help organisations work out special promotions, from which a percentage of the profits is donated to CRY. For instance - Novartis India Ltd., in a cause-related marketing scheme, donated 2% of the value of sales of Ovaltine Plus towards CRY's Gujarat rehabilitation operations. The total amount raised was approximately Rs. 40,000.
• Providing a platform for CRY - You can use your goodwill and influence with your customers, clients, suppliers, and associates to provide a forum for CRY's efforts. For instance the Oberoi Hotels had specially designed and printed envelopes placed in all Oberoi properties, wherein their guests could contribute to CRY which was a huge success, collecting more than Rs. 6.50 lakhs in 18 months.

Read more examples of such partnerships both corporates and individuals alike, in our Honour Roll section.

For more information on participating in CRY's movement for child rights through this scheme or to meet a CRY representative, please contact the CRY office nearest to you or write to us at webinfo@crymail.org