CRY (Child Rights and You) now has an office in 'Second Life'...
strengthening its global online community

Aiming to reach a wider global audience, create awareness of child rights, and involve people of all ages, from all walks of life, in taking action, Child Rights & You (CRY) along with its partners CRY America and CRY UK has opened its office in 'Second Life'. CRY hopes to build a global virtual community of child rights advocates by encouraging people to play their part in correcting injustice to marginalised children.

This step makes CRY the - first Indian non-profit organisation working on child rights - to have an office in Second Life, touted as the hottest online virtual revolution. Indusgeeks, a technology and new media company and the first Indian company that works exclusively on virtual world technologies like Second Life has partnered CRY to build its virtual office.

Designed as lego blocks, the office is a unique structure emphasizing the core essence of CRY's work which is children. On the occasion, Ingrid Srinath, CEO, CRY said, "The space offers avataars an opportunity to experience, via displays, videos, community development stories and photo essays, the situation of marginalised children, especially Indian, and invites them to join the community, engage with volunteers from across the world to discuss issues, organise brainstorming sessions, exchange ideas and experiences and get more deeply involved."

It also houses a virtual space for products such as attractive greeting cards, gift articles, stationery products and lots more, all designed and inspired by the expressions of childhood. The Avataars can purchase these products to display in their offices in-world or in real life through http://www.cry.org/.

"We have partnered with CRY because of our belief in the cause of ensuring child rights and it gave us an opportunity to help them with their endeavor to amplify the voices of marginalised children in India globally. Second Life offers people a medium for an interactive experience, it connects real life people challenged by distance to virtually experience and understand issues and an opportunity to do something about it. It basically adds a soul to the Internet by making in more visual and interactive," added Siddharth Bannerjee, Founder & CEO, Indusgeeks.

He further added, "By creating immersive experiences in Virtual Worlds using our technology and content development skills we hope to demonstrate the potential of this explosive medium."

Visit the CRY office in Second Life at http://slurl.com/secondlife/Bombay/192/68/21/?title=Child%20Rights%20and%20You%20%28CRY%29

About Second Life
Second Life is touted as the hottest online virtual revolution. In Second Life, people get an exciting opportunity from all over the world to socialise, connect with each other through the medium of voice and text chat. People here register themselves for different communities and create their own unique identity and discuss issues in a like minded set up.

With a population close to 12 million, people on Second Life spend around 1.3mn USD every 24 hours.

About CRY
Child Rights and You, formerly known as Child Relief and You - is India's leading advocate for child rights. CRY believes that all children are entitled to equal rights and hence must be ensured equal opportunities to live, learn, play, grow and develop - without discrimination. CRY believes that a movement for child rights is possible only when individuals from all sections of society are involved.  Over 28 years CRY has partnered with NGOs, communities, government, the media and is dedicated to mobilizing all sections of society to eliminate the root causes of deprivation, exclusion, exploitation and abuse, to ensure justice for children.

About Indusgeeks
Indusgeeks is the first Indian and largest Metaverse development company. We create technology, content, marketing campaigns for 3D virtual worlds like Second Life. Indusgeeks is pioneering the use of Virtual Training , Collaboration and Education through the use of Virtual Worlds for organizations in India.

For further information, please contact
Aarti Iyer / Shatarupa Maitra I Genesis Burson-Marsteller I Tel No.: 91-22-2491 1783 I
Email id: shatarupa.maitra@bm.com