Fundraising or Resource Development, as we call it in CRY, is driven with a social justice agenda. Our primary role is to channelize public action for child rights, in the form of financial and material resources and time and skills. CRYs endeavour is to get the maximum number of people and organisations involved, driving a people’s movement for the rights of India’s underprivileged children.
Marketing tie-ups with corporations, events, school and college workshops, media campaigns, signature drives, advocacy campaigns, the Internet and street theatre ensure that people everywhere can access information on the situation of India’s children and avenues to get involved. Every fundraising venture from greeting cards to web marketing integrates revenue objectives with advocacy for children.
CRY is almost entirely funded by individual donors who are people from every walk of life and every corner of the country.
In addition to this, Corporate or Institutional partnerships have added more zeal to our work and been an opportunity for the development sector (grant making) and the corporate sector to come together and learn from each other.
Today, we have a strong and committed community of lakhs of donors across the globe who shares our vision for the future of our children and you too can be a part of this movement.
To know more, or participate in either your individual capacity or as a corporate entity, check out the various options available here. You may also visit any of the CRY offices and meet a member of the CRY team to find out more.