In the field of giving and philanthropy, trust in a non-profit brand is crucial. As an NGO that has impacted over 3 million underprivileged children in India, CRY has earned the trust of its partners and stakeholders for over 4 decades. CRY’s exemplary reputation within the social impact segment was recognized by Trust Research Advisory in 2018 with the 'Most Trusted NGO in India' award.
A brand intelligence and data insights company, TRA is renowned as an authority in ranking brands based on the consumer trust they command. Relying on a decade worth of research and 15 million data points, in addition to primary research on consumer behavior, TRA has studied over 16,000 unique brands. It is owing to this meticulous and rigorous research methodology that TRA’s ‘Power of Trust’ seal is viewed as a sign of reliability and credibility by consumers across India.
CRY is honored to have been awarded this seal as a testament to its commitment to happier childhoods. We are very grateful to our donors, volunteers, and partners who have placed their faith in us and hope to ensure that more vulnerable children get access to quality education, nutrition, and health with their unwavering support.
Invisibles: A day in my life peeking through the lives in an urban slum in Lucknow, Uttar Pradesh
Cities are symbolic of hope. Cities offer access to multitudes of earning opportunities, possibilities to make a higher income, and a chance at a bet....