Ten of the city’s top corporations sent teams of 44 members each to compete in the CRY Cadence Corporate Citizenship Challenge in Bangalore. The multiple sporting events were held at Clarks Exotica on February 26th, 2011. This event is a unique way for companies and their employees to renew their commitment to ensuring that all children in India have a

happy, secure childhood for generations to come, ‘for good’.

Speaking at the event, Mr. Jaswinder Ahuja, Corporate Vice President & Managing Director, Cadence Design Systems (I) Pvt. Ltd. said, “The CRY Cadence Corporate Challenge has come to Bangalore after a successful run at Delhi for eleven years. It shows that there are many of us out here who believe in the fact that all children have rights and that small steps on our part can actually go a long way to make sure that every child in India has every right. This unique fundraising and awareness-building event is in support of free, quality, schooling for all children in India.”

Ms. Anita Bala Sharad, CRY’s General Manager, said, “Partnerships like this one sets the benchmark for how people with full-time jobs and commitments can also take part in making lasting change possible for India’s most vulnerable children. The concern and commitment we see each year from our corporate partners shows how much a genuine social responsibility endeavour can achieve. We are proud to note that the initiative is growing from strength to strength each year.”

The theme for the year, ‘Play for Good’, emphasizing the ethos of competitive sports that contributes towards ensuring that all Indian children have a happy, healthy and creative childhood. Proceeds from the event will go to empower and secure the rights of underprivileged children in India.

The Corporate Citizenship Challenge initiative started as a small CRY volunteer group of Cadence India employees. In Bangalore it was played as a Corporate Cricket Challenge before metamorphosing into the year’s biggest corporate multiple sporting event. Today it unites some of the best-known companies for two days of competitive sports. In the 10 years since it started in the year 2000, the annual event has raised over 2.9 crores to support CRY’s effort to ensure a just world for India’s children.

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