Corporate Partnerships and Funding

CRY has changed the lives of more than 20 lakh children by supporting more than 300 grassroots initiatives in over 13,000 communities in villages and slums across 22 states in India.
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“When we rolled out our payroll giving programme, CRY was a natural choice, because we wanted to partner with an organization that is credible, transparent and rights based. CRY has all that and more. Timely communication and latest updates on child rights issues are some of the things that our employees appreciate.”
– Meenu Bhambhani, Corporate Social Responsibility Head, Mphasis
Why Partner with CRY
  • We’re transparent:Our financials are public, and have been for over a decade. As an organisation, we are mandated to carry out an annual external financial audit.
  • We manage and monitor our projects:We manage and monitor our projects stringently to ensure efficient utilisation of funds. Projects are also regularly assessed by professionals to measure progress against plans. Meetings with project staff, parents, children and community groups help us gauge progress.
  • We stand for Lasting Change:We focus on mobilisation and empowerment of communities. Our approach gets to the root cause of these developmental issues – such as non-functioning schools, unemployed parents, non-operational healthcare centres and so on that keep children away from their rights – and enable change that can sustain itself.
  • Give your brand visibility
  • Partnering with us. Be a part of our endeavour to make lasting change
  • Enhance your brand image and be known as a socially conscious organisation
  • Give employees the chance to make a difference.

Adopt a Project

CRY acts as a link between you and your selected project. We are responsible for monitoring its working through our Development Support Unit. CRY also continues to provide non-financial inputs to the project, like training, technical expertise, build capacity, information on child rights, communication and campaign support.

When you adopt a project, you can choose to support an entire project or just a part of it, based on its area of focus – like education, health, vocational training, or its area of work – child-related issues such as the discrimination against the girl child, child labour, rehabilitation of the children of commercial sex-workers, and so on. Some organisations have chosen projects near their plants. Others have focused on projects in a particular state, which they felt needed development.

One of our partners, American Express Bank, Delhi has adopted a CRY-supported project called Swathi that works at Tigri, a slum on the southern fringes of Delhi, focusing on education and functional literacy for children and adults. The bank has a comprehensive in-house citizenship programme, which encourages its employees to contribute, both monetarily and by getting involved with the project.

Read more examples of such partnerships with both corporates and individuals alike, in our Honour Roll section. You can know more about the work we do along with our program partners in the Stories of Hope section.

For more information on partnering with CRY or to meet a CRY representative, please contact the CRY office nearest to you or write to us at

Cause-related Marketing

As a corporate, you can use your marketing channels for innovative ways to support CRYs efforts. You can focus on what you do best – marketing, and you help CRY in the process. We call this ’cause-related marketing.’

Some examples:
  • Donate proceeds from the sale of a product or service – We help organisations work out special promotions, from which a percentage of the profits is donated to CRY. Novartis India Ltd. donated 2% of the value of sales of Ovaltine Plus towards CRY’s Gujarat rehabilitation operations. The total amount raised was approximately Rs. 40,000.
  • Provide a platform for CRY -You can use your goodwill and influence with your customers, clients, suppliers, and associates to provide a forum for CRY’s efforts. The Oberoi Hotels had specially designed and printed envelopes placed in all their properties for their guests to contribute to CRY. The effort was a huge success, and we collected more than Rs. 6.50 lakhs in 18 months.

Payroll Giving

As a corporate house you can give the individuals in your organisation the opportunity to make a difference in the lives of underprivileged children. This encourages participation and enhances corporate morale too.

CRY’s ‘payroll giving’ is a simple and effective option. The company’s employees contribute by sanctioning an automatic deduction from their monthly salaries towards CRY. This eliminates paper work and makes the donation process easy and hassle-free. Of course, to put this option into effect would require the consent and participation of both, the management and employees.

SICOM and Datamatics are some of the organisations that support CRY through this scheme.

Event Sponsorships

Over the years CRY has initiated, launched and organised events to amplify the voice of children and their rights. Events form an integral part of CRY as it enables us to create awareness on the situation of Indian children and simultaneously raise crucial resources.

These events focus on specific issues – from influencing child-friendly policies, to rehabilitation efforts in disaster and natural calamities, to creating awareness on the situation of children. Our campaigns have always involved the public, our citizens. Your support is crucial to bring about social change in the lives of children and their communities. By sponsoring a CRY event, you not only ensure that your brand or organisation reaches out to a wide range of people, but also partner CRY in raising the necessary funds.

Underwriting CRYs expenses

In any organisation there are several operational costs incurred in managing and maintaining the organisation and its activities. Some of these costs can be underwritten by corporate houses or individuals.

At CRY, we incur costs such as information technology, office furniture, basic amenities, cost of travel, trainings, and so on. By partnering with CRY to underwrite our organisational expenses, it allows us to focus on our programmes, thereby joining us in our endeavour to create lasting change.

For more information on partnering with CRY or to meet a CRY representative, please contact the CRY office nearest to you or write to us at