HeyJute, a Canadian eco-friendly venture, recently participated in The Green Living Show, held in Toronto, Canada. The show, which was dedicated to building awareness about the imminent environmental dangers to our planet, had special celebrity guests like Vice President Al Gore, Hollywood actress Darryl Hannah, and a multitude of academics who educated the public. CRY had a very visible presence in the show by way of HeyJute’s booth display. HeyJute had commited to contribute 4% of all it’s proceeds from the show, to CRY’s humanitarian causes. Each and every person who visited the booth was informed about CRY, it’s mission & it’s presence. HeyJute’s goal is to build more awareness and gather volunteers in Canada to spark up programs to benefit the children in India.
HDFC extended its support to CRY this year by partially funding two CRY-supported initiatives – Avehi in Mumbai and Centre for Social Development in Manipur.
“Make Your Dreams Come True” is a festive promotion initiative by HDFC Bank. The bank is also committed to making dreams come true for children. From October 1, 2004 to December 31, 2004 HDFC Bank will offer its customers the opportunity to make a direct contribution to CRY and HDFC Bank will further contribute a certain percentage of all direct customer donations towards Child Development Initiatives supported by CRY. This promotion will be targeted at over 3 million Debit / Credit Card Customers of HDFC Bank as well as other customers who wish to avail of HDFC Bank services and products.
CRY and HDFC Bank (Managed Portfolio) have joined hands in 2007 wherein the company will donate to CRY, on the occasion of the client’s birthday. An amount equivalent to a gift that their high net worth client receives will be contributed to CRY on his behalf and also encourage him to support the movement for Child Rights.
CRY received its first two computers in donation from HCL.
Hewlett Packard donated to us, our first laser printer.
Mr. Hubert Anthony Saldanha donated his Bajaj Chetak Scooter in 1994 (in good condition) valued at Rs.12,000 when he was moving to Australia for CRY’s day-to day deliveries.
People like Hemanth make it easier for us to believe that a lot can be done for underprivileged children within the context of our everyday lives. Hemanth works for CBSI, a software company at Chennai. In 2000, he was solely responsible for selling as many as one lakh worth of cards to colleagues within his organisation. He did this by circulating an appeal on the in-house, intranet system and putting up a CRY stall at the office canteen.
The Himalaya Drug Company partnered CRY in a cause-related marketing tie-up. Starting Nov 14, 2003, every sale of PureHands, a herbal hand sanitizer, adds a rupee to the CRY resource kitty.
Helping Hands Association, France, raised 510 euros from their first International Book sale. The funds will go directly to Prayas, a Jaipur-based NGO that rehabilitates, educates and mainstreams mentally challenged children.
TV channel Hungama has been airing CRYbuddies films on their channel, free, helping create awareness about CRY, its activities and the many simple things each one of us can do to make a difference to underprivileged children.