By creating awareness within communities to address how several children, women and communities are fighting the long-term ill-effects of malnourishment, chronic hunger, lack of healthcare and unstable livelihoods. Informing parents about healthcare services finding solutions to overcome challenges and accessing these services, CRY along with its grassroots partners work towards ensuring the local public healthcare and the angandwadi centres have the necessary infrastructure and qualified health workers to provide effective delivery of quality maternal and child health care.

Our approach includes:

  • Providing pre-natal care, adequate food and timely health checkups to pregnant woman so that she stays fit and gives birth to a healthy child. Without it she transfers her ill-health to her unborn child, and sets off a cycle of malnourishment.
  • Making parents and communities aware of the need of immunisation through local mediums of street plays, women group meetings, posters, wall writings, etc. The idea is to create demand for immunisation from within the community.
  • Ensure there are functional government-run anganwadis in every village that provide Integrated Child Development Scheme (ICDS) services of food, preschool education, and primary healthcare to children under 6 years of age and their mothers.
  • Demand and ensure adequate health workers (ASHA workers, Integrated Child Development Scheme (ICDS) Workers, Auxiliary Nursing Midwifes (ANM) at anganwadis.
  • Activate defunct or demand new health centres to provide healthcare services.
  • Work with public healthcare centres to ensure adequate infrastructure to provide immunisation services, timely polio drops, immunisation and monitored development, are crucial to preventing malnourishment.