Our Vision

A happy, healthy and creative child whose rights are protected and honoured in a society that is built on respect for dignity, justice and equity for all.

About Hero

Our Mission

Approach icon

Taking Responsibility

To enable people to take responsibility for the situation of the deprived Indian child and so motivate them to seek resolution through individual and collective action thereby enabling children to realise their full potential

Approach icon

Mobilising Potential

To make people discover their potential for action and change

Approach icon

Inspiring Collective Action

To enable peoples’ collectives and movements encompassing diverse segments, to pledge their particular strengths, working in partnership to secure, protect and honour the rights of India’s children.

 

CRY Crayon
CRY Crayon

Play Video

Over 4 decades of ensuring happier childhoods

CRY was born of a dream to ensure happier childhoods for all children.

In 1979, Rippan Kapur – an Indian Airlines purser – started CRY with 6 friends and just Rs. 50. Today, over 4 decades later, CRY works with 102 local NGOs across 19 states in India and has impacted the lives of over 3 million children.

 

About CRY

CRY’s Global Presence

Apart from India, CRY has a presence in the US and UK to ensure that the stories of our children are heard and to garner support from corporations and individuals based in those countries.

Awards & Recognition

In over 4 decades, CRY has received many awards in recognition of our work towards enabling better futures for underprivileged children.

Award

Best Campaign in Communication & Advocacy Category

2021

Award

Best Campaign in Not-For-Profit (Silver)

2021

Award

Social Media Brand Of The Year

2020

Award

Most Trusted NGO

2018

Award

One Of The Top 100 Nonprofits In The World

2018

Award

Awarded to Puja Marwaha, CEO – CRY, For Social Innovation

2018

Award

Best Multi Channel Campaign For A Cause (#YellowFellow)

2018

Award

ICAI CSR Award for Best CSR Project In Health & Education

2014

Award

CFBP Jamnalal Bajaj Award For Fair Business Practices

2014

Award

RMI Roll Of Honor In Social Responsibility

2014

Award

Quality Initiative Mission Award

2013

Award

Citi Woman Leader Awarded To Puja Marwaha, CEO – CRY

2012

Award

Fundraising Campaign Award

2011 & 2012

Award

Lakshya Award

2009 & 2012

Award

Indira Super Achiever Award

2003

Award

Viewers Choice Most Effective Ad Of the Year

1996

Award

Citizen Of Bombay Award For Rippan Kapur

1991

See all our awards

CRY In The Media

Our voice on children’s rights is regularly featured by leading newspapers and online mediums. Click to know more about our take on children’s issues and how they can be solved.

Deccan Chronicle 29 December 2020

Recalling 2020: How COVID-19 impacted kids

Read More

Deccan Chronicle 29 December 2020

The joy of giving: What important lessons children can teach us about giving

Read More

Deccan Chronicle 05 December 2020

Saluting Volunteerism, A Spirit That Defeated The Pandemic

Read More

Deccan Chronicle 01 September 2020

Children Caught in a Pandemic: COVID-19 Can’t Justify Child Labour

Read More

Deccan Chronicle 25 August 2020

A pandemic cannot justify child labour

Read More

Deccan Chronicle 14 August 2020

Independence Day 2020: Learning under the shadows of COVID-19

Read More

Deccan Chronicle 13 August 2020

COVID-19 Has Brought Us Great Opportunities To Volunteer And Bring Change

Read More

Deccan Chronicle 5 August 2020

Breastfeeding in times of COVID-19: Will newborns miss out on vital nutrition

Read More

Deccan Chronicle27 July 2020

Stories of hope and despair

Read More

Deccan Chronicle25 July 2020

Child Protection and Preparedness in COVID-19 Epoch

Read More

Deccan Chronicle14 July 2020

Battling periods and access to menstrual hygiene in times of COVID-19

Read More

Deccan Chronicle
16 JUN, 2020

In Shattered Post-Lockdown Economy, Govt Must Keep a Strict Eye on Child Labour

Read More

Deccan Chronicle12 June 2020

Child labour: When do we start to rewrite their story

Read More

Deccan Chronicle5 May 2020

Adults Don’t Seem To Understand How Deadly The Virus Is, So We Decided To Make Them See

Read More

Deccan Chronicle 19 April 2020

During This COVID-19 Lockdown, Let Children Discover A New Friend In You

Read More

Deccan Chronicle 20 March 2020

International Day of Happiness: Are our children really happy

Read More

Deccan Chronicle 12 February 2020

Can India be ‘atmanirbhar’ by cutting budget for children

Read More

Deccan Chronicle 27 February 2020

Celebrating the role of Indian NGOs in combating the COVID-19 pandemic

Read More

Deccan Chronicle 31 January 2020

Budget 2020-21: Why it’s high time for a thorough revamp of our child budget

Read More

Deccan Chronicle 31 December 2019

Was 2019 an ‘Annus horribilis’ for India’s children?

Read More

Deccan Chronicle 19 December 2019

Four Long Decades and Counting, CRY Lives Up to Rippan’s Dreams

Read More

Deccan Chronicle 4 December 2019

OPINION: How to tackle India’s adolescent malnutrition in a holistic way

Read More

Deccan Chronicle
11 October 2019

Addressing Vulnerabilities Of Girl Children Will Be Key To Make Them Unstoppable

Read More
Deccan Chronicle
2 September 2019

OPINION: Can education incentive schemes give wings to India’s girls?

Read More

Deccan Chronicle
14 August 2019

How Chandni and her friends scripted the saga to success

Read More

Deccan Chronicle
12 August 2019

Explained: How National Education Policy can strengthen RTE

Read More

Deccan Chronicle
12 August 2019

Youth volunteerism: a journey that makes ordinary youngsters extraordinary humanitarians

Read More

Deccan Chronicle
2 August 2019

Leveraging Sports As A Medium To Reset India’s Gender Story & Bridge The Gap Between Genders

Read More

Deccan Chronicle
2 August 2019

As India Celebrates Freedom, Her Daughters Raise Their Voice In Unison

Read More

Deccan Chronicle
23 July 2019

Is child protection a priority in the public budget?

Read More

Deccan Chronicle
23 July 2019

Only 3% of total Budget for children needs serious reflection

Read More

Deccan Chronicle
21 June 2019

Encephalitis deaths in Bihar: Clinical ambiguity, delayed access to medical care raise questions about steps taken to prevent disease

Read More

Deccan Chronicle
21 June 2019

How a Postman United a Woman With her Family 3 Years After She Went Missing

Read More

Deccan Chronicle
27 May 2019

Need for Children’s Collectives: The Power Enclosed In Small Hands

Read More

Deccan Chronicle
27 May 2019

What it’s like to have a career in fundraising

Read More

Deccan Chronicle
4 February 2019

Lessons You Can Learn From How This Man Rescued a 13-YO Girl from Sex Trafficking

Read More

Deccan Chronicle
31 January 2019

Incremental child budget won’t bring transformational change

Read More

Deccan Chronicle
26 January 2019

Let child budget share increase in the upcoming Union Budget

Read More

Deccan Chronicle
26 January 2019

Protecting and empowering girls for a brighter future

Read More

Deccan Chronicle
16 January 2019

Child marriages: The plight of child grooms nobody talks about

Read More

Deccan Chronicle
15 Aug, 2018

Musings on the Independence of the Other India

Read More

Deccan Chronicle
13 Aug, 2018

Safe Spaces For India’s Youth

Read More

Deccan Chronicle
11 Aug, 2018

Capital shame: Children are going hungry in Delhi because govt schemes are poorly implemented

Read More

Deccan Chronicle
01 Aug, 2018

Anti-trafficking bill: Proposed law must be victim-centric and take a child rights approach

Read More

Deccan Chronicle
13 Jun, 2018

15 to 18 year-olds working: Are they even ready yet?

Read More

Deccan Chronicle
07 Aug, 2018

Breastfeeding was the easiest choice for these women in rural Odisha

Read More

Deccan Chronicle
25 Jun, 2018

Rethinking the child labour law

Read More

Deccan Chronicle
09 Jun, 2018

This World Day Against Child Labour, let’s learn about the children who don’t get their childhood

Read More

Deccan Chronicle
25 May, 2018

International Missing Children’s Day 2018: State, communities must address factors that drive trafficking

Read More

Deccan Chronicle
01 May, 2018

What the death penalty for child rape overlooks

Read More

Deccan Chronicle
11 May, 2018

Child rapes: noose is not the ultimate answer

Read More

Deccan Chronicle
13 June, 2018

Child rights organisations raise awareness for protection of young artistes

Read More

Deccan Chronicle
24 Nov, 2017

Not a Prem Katha everywhere: half of the toilets built in schools remain unused

Read More

 

See All Our Articles

Our Financials

As a custodian of public funds, we ensure that all our financial statements and audited and all legal and statutory compliances are stringently adhered to.

View Our Reports

The responsibility of change lies with all of us

Rippan's SignatureRippan KapurFOUNDER, CHILD RIGHTS AND YOU

CRYCRY Crayon


 

Puja Marwaha

Chief Executive

Puja believes that children are the very foundation of every nation’s growth and development aspirations. It was this belief that fuelled her passion for children’s rights and inspired her to become a full fledged part of the social sector in 1994. A post-graduate in Human Resources from XISS Ranchi, Puja has worked with Citicorp in her previous avatar and joined CRY to set up the HR function. She went on to become the Chief Executive in 2010 and, over the past 25 years, has helped build a solid organizational framework for CRY which reflects the values of justice and equity for all children. Awarded the Olga Alexeeva Memorial Prize in 2018 for social innovation, she currently also serves on the board for VANI (Voluntary Action Network India) in an endeavor to strengthen public mobilization for social causes.