Give Every Child a Chance to Thrive

The first 1000 days of a baby’s life – the moment a baby is conceived until his/ her second birthday are very crucial. Proper nutrition and care during this period set the foundation for a child’s lifelong health, growth, and brain development.

Sadly, in India, too many mothers and babies aren’t getting the support they need during this critical time. We’re talking high rates of:

• Infant and child mortality: Imagine losing your child right after the birth. It’s heartbreaking, and it happens far too often.
  • Infant Mortality rate in India is 26 per 1000 live births (UNICEF Data 2022)
  • Under-5 Mortality rate in India is 29 per 1000 live births (UNICEF Data 2022)
  • As many as 6.7 lakh children breathed their last before they could celebrate their fifth birthday (UNICEF Data 2022)
• Malnutrition: Kids need proper nutrition to grow and thrive, but many aren’t getting enough.
• Lack of healthcare: Regular check-ups and vaccinations are crucial, but access can be limited. Total estimated annual maternal deaths due to pregnancy related complications were 25,220 in 2020.

Butwith the right care, these problems are preventable!

That’s where CRY comes in. We’re working hard in remote villages with marginalized communities to empower moms and families. Here’s how:

• Working with adolescent girls: We educate young girls about healthy habits and provide them with essential vitamins to prevent future complications.
• Supporting pregnant moms: We ensure they receive proper nutrition and healthcare, and encourage timely check-ups to identify any risks.
• Helping new moms and babies: We provide post-natal care, promote breastfeeding, and teach families about proper care practices to keep their little ones healthy.
• Empowering communities: We work with families and local healthcare workers to address harmful traditions and promote healthy behaviors.

CRY’s work:

Since 2019, CRY has worked in Uttar Pradesh, supporting over 5,200 children in 117 villages. Our efforts have resulted in:

• 100% birth registration
• Institutional delivery rates jumping to 91%, meaning more babies are born safely in hospitals
• 63% women completing pre-natal check-ups are getting the medical help they need, leading to fewer complications
• 50% reduction in severe malnutrition & 100% age-appropriate immunization, giving children healthier lives

But here’s the thing: we can’t do it alone. We need your help to expand our reach and give even more moms and babies the fighting chance they deserve.

Here’s how you can make a difference:

• Donate: Every bit counts! With a donation of just ₹5000, you can support a child for a whole year.
• Spread the word: Talk to your friends and family about CRY’s work and encourage them to get involved.

Together, let’s make sure every child has the opportunity to thrive during their first 1,000 days. Donate today and be a hero for these precious little ones!