#YellowFellow is an award-winning CRY campaign that mobilizes citizens to raise awareness for every child’s right to a happy childhood.
We may grow old but we still, look for those simple joys in life that keep the child in us alive. And that is what helps us understand the importance of happier childhoods for every child. So let that inner child play and be a #YellowFellow.
All you have to do is wear/use yellow socks in a unique, creative or quirky way and post a photo of yourself on social media tagging CRY and using the hashtag #YellowFellow.
Don’t have yellow socks? Just use CRY’s exclusive #YellowFellow augmented reality photo filters on Facebook or Instagram. We promise you, they’re a lot of fun too!
The idea of using socks as the object association for the campaign is representative of the joy of a happy childhood. It brings the idea of ‘standing up for children’ alive in a very literal way!