It’ll take each one of us to create lasting change

We believe that corporate partnerships are not only a way to help brands meet their CSR objectives, but also create sustainable impact for India’s children.

Corporate Partnership With CRY

Different Ways To Partner With CRY

We have a wide range of partnership options for you to choose from; all of which are customizable to meet your CSR goals.


Corporate Social Responsibility

Adopt A Project

CRY works with 102 local projects across 19 states in the areas of education, health, nutrition, safety and protection as well as participation. You can adopt one or more of our projects that fit your CSR needs in terms of geographical location and area of intervention. CRY will be responsible for monitoring the program, providing programmatic direction and technical expertise to project staff and sending project impact reports periodically.

Corporate Donations

You can make a lump sum donation towards a specific cause that your company would like to support. From education, child labour and child marraige to malnutrition, healthcare and gender inequality – you have a wide array of causes to choose from since CRY works on all areas of children’s rights. Your donation would be directed towards CRY’s programs which address your preferred cause.

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CRY Brush

Brand Building

Cause Related Marketing (CRM)

When you integrate your marketing efforts with a cause, you not only help create social impact but also build incredible goodwill for your brand. Partnering with CRY for a cause-related marketing campaign will help you drive purchase behaviour and meet your business objectives – all the while contributing to a really good cause!

Event Sponsorships & Participation

CRY organizes several events (marathons, cyclothons, walkathons and soccer tournaments etc.) across the year to raise awareness for children’s rights. You can come on board as one of the event sponsors to support the cause and get visibility for your brand or pledge a fixed amount to include a set number of your employees as participants.

Donation Boxes

You can enable CRY to place physical/digital donation boxes at your office premises or retail outlets to help your employees/customers contribute to the cause. These will be co-branded and thus reflect your association with the cause for children’s rights.

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Employee Engagement

Payroll Giving

CRY’s payroll giving program offers an efficient way for your employees to feel connected to your organization’s social ethic. You can encourage your employees to contribute a certain amount from their monthly salary towards changing children’s lives – you can also choose to provide a matching grant to encourage them to give more.

Corporate Volunteering

Volunteering is a great addition to your employee engagement program. Your employees can choose to volunteer at our projects by teaching, skill building, aiding documentation, technology training, fundraising etc. – small ways to contribute that make a big difference!

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CRY Children

How India’s brands have come together for India’s children

CRY Stat Marathons for good

Hero Motocorp has been supporting several CRY projects across Delhi since the last 5 years. They have enabled CRY to run child activity centers, digital centers as well as sports and theatre groups that encourage children to stay in school and speak out against child protection issues in their communities. Hero Motocorp also raises funds for CRY at the Airtel Half Delhi Marathon by enabling over 400 of their employees to run for CRY every year.

CRY Stat Incentivizing desired consumer behaviour

HDFC Bank Credit Cards raised funds for CRY by rewarding increased spending behaviour amongst their credit card customers. For every HDFC Bank credit cardholder who spent Rs. 15000 per month for 3 consecutive months, HDFC Bank donated to CRY on their behalf. This campaign for a cause inspired over 6 Lac cardholders to participate and helped HDFC Bank garner a lot of goodwill for their brand.

CRY Stat Enabling check-out charity

Marks & Spencer partnered with CRY to launch a check out charity drive across all its stores in India. Each customer was prompted by store cashiers to add an amount of their choice to their bill as a donation to CRY. At the end of the campaign, Marks & Spencer enabled over 5 Lac customers to participate in the drive and reinforced their identity as a socially responsible brand that supports happy childhoods.

Oracle Monitoring & evaluation support

Oracle came on board to help CRY implement its Monitoring, Evaluation, Accountability and Learning (MEAL) system which tracks CRY’s programmatic impact and uses analytics to test assumptions and measure progress across all CRY projects. This grant helped CRY deploy resources in the best possible manner and enabled project partners to improve their operational efficiency.


Bajaj Finance partnered with CRY to launch a customized program that aims to address the children’s issues in some of the most critically marginalized districts of Maharashtra and Rajasthan. The program, run through a group of CRY projects in 389 villages, has impacted over 50000 children in 2018-19 alone and essentially looks at:

  • Reducing malnutrition among children
  • Improving maternal and child health
  • Reducing the instances of child marriage and child labour
  • Ensuring that children go to school
  • Working with the local government to ensure children’s protection
CRY Stat Sports scholarships

The PNB Metlife partnership identifies children from CRY projects for PNB’s Junior Badminton Championship scholarship – a program that provides financial support to underprivileged children with a potential to excel in the sport.The scholarships cover coaching, physical training, nutrition, badminton kits as well as travel for participation in tournaments. So far, PNB’s association with CRY has helped over 180 kids from CRY projects discover their true potential.

CRY Stat Matched payroll giving

Bharti Enterprises raises funds for happier childhoods through its payroll giving program that enables their employees to make monthly contributions to CRY with an amount of their choice. These are automatically deducted from their salaries for convenience and as a part of this program, Bharti also matches their employees’ contributions and helps create double the impact.

CRY Stat Enabling employee engagement

As a part of Joy of Giving Week, Microsoft partnered with CRY to engage over 150 of its employees in fun games that inspired them to donate to CRY’s Back To School campaign and help underprivileged children continue their education. Microsoft also matched the funds raised through this activity, thus raising their staff morale and reinforcing their commitment to the cause.

CRY Stat Corporate volunteering for a cause

IHS Markit employees volunteered with CRY to create a play area for underprivileged children in a Delhi government school. They worked together to convert a piece of barren land within the school premises into a playground, planted trees, repaired the swings and even painted them to look as good as new. This employee engagement activity not only helped build solidarity for the cause but also boosted IHS Markit’s social capital.

What our partners have to say

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