Our Approach

CRY works with project partners at the grassroots level to create sustainable change for India’s children

CRY Approach

Our approach is modeled around bringing change at all levels

With your support, we address children’s critical needs by working with parents, teachers, Anganwadi workers, communities, district and state level governments as well as the children themselves.

We focus on changing behaviours and practices at the grassroots level and influencing public policy at a systemic level – thereby creating an ecosystem where children are made the nation’s priority.

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Changing their behaviors, attitudes & practices towards children

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Mobilizing community stakeholders like teachers, Anganwadi workers and village child protection committees to take action for children.

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Sensitizing society to create an ecosystem where children are made a priority

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Partnering with district, state and national level governments to strengthen policy and advocacy systems for children

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Addressing their immediate/critical needs

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Our Projects

We currently have 102 project partners across 19 states in India that work on various child rights issues

Toggle the options to see our project locations and their areas of focus.

Select States

  • All States

Select Intervention Areas

Safety & Protection
Health & Nutrition
Child Participation

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CRY District Model

In addition to our current model, CRY will adopt a district transformation approach and also focus on working in India’s most vulnerable districts in the coming years.

This will help us intervene in extremely backward areas where children are the most marginalized and impact the lives of all the children in those areas. It will also drive systemic change at the district level, which will then cascade down to the children at the block and village levels as well.

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The Big Goal

Impact at least 5.5 million children in the next 5 years in the most vulnerable districts in India by:


  • Engaging at a district level impacting all children in the district
  • Focusing on strengthening district level government systems in collaboration with the government to ensure effective delivery of services
  • Building flagship programs that have the highest relevance
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The Flagship Programs

Adolescent Girl Program (AGP)

The Adolescent Girl Program (AGP) will aim to empower adolescent girls to pursue education, refuse early marriage & be aware of their rights. Our big goals with this program are:

  • 20% increase in the total no. of girls completing 12 years of schooling within the identified districts
  • 20% reduction in the total no. of girls getting married before the age of 18 years within the identified districts

Early Childhood Care & Development Program (ECCD)

The Early Childhood Care & Development Program (ECCD) will aim to enable Anganwadi workers, ANMs and Asha workers to ensure all round development of children between 0-6 years. Our big goals with this program are:

  • A decrease in total number of children (0 to 5 years) affected by wasting within the identified districts
  • 100% eligible children to receive pre-school education
  • 100% children to transition from ICDS to 1st grade
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The Plan

We’ll pilot the district model program in Chittoor, Andhra Pradesh and Sitapur, Uttar Pradesh in the first year and focus on:

  • Engaging all stakeholders to actively contribute to the solution and strengthening these institutional systems to be able to sustain the same
  • Conducting large scale awareness drives within the communities to sensitize parents and families
  • Empowering stakeholders like teachers, Anganwadi workers, village child protection committees and parents etc. through knowledge and skill building trainings.
  • Working with adolescent girls to empower them to have enhanced aspirations for their own lives.

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