Our Vision

A happy, healthy and creative child whose rights are protected and honoured in a society that is built on respect for dignity, justice and equity for all.

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Our Mission

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Taking Responsibility

To enable people to take responsibility for the situation of the deprived Indian child and so motivate them to seek resolution through individual and collective action thereby enabling children to realise their full potential

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Mobilising Potential

To make people discover their potential for action and change

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Inspiring Collective Action

To enable peoples’ collectives and movements encompassing diverse segments, to pledge their particular strengths, working in partnership to secure, protect and honour the rights of India’s children.

 

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CRY Crayon

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Over 4 decades of ensuring happier childhoods

CRY was born of a dream to ensure happier childhoods for all children.

In 1979, Rippan Kapur – an Indian Airlines purser – started CRY with 6 friends and just Rs. 50. Today, over 4 decades later, CRY works with 102 local NGOs across 19 states in India and has impacted the lives of over 3 million children.

 

About CRY

Awards & Recognition

In over 4 decades, CRY has received many awards in recognition of our work towards enabling better futures for underprivileged children.

Award

Best Campaign in Not-For-Profit (Silver)

2021

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Social Media Brand Of The Year

2020

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Most Trusted NGO

2018

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One Of The Top 100 Nonprofits In The World

2018

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Awarded to Puja Marwaha, CEO – CRY, For Social Innovation

2018

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Best Multi Channel Campaign For A Cause (#YellowFellow)

2018

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ICAI CSR Award for Best CSR Project In Health & Education

2014

Award

CFBP Jamnalal Bajaj Award For Fair Business Practices

2014

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RMI Roll Of Honor In Social Responsibility

2014

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Quality Initiative Mission Award

2013

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Citi Woman Leader Awarded To Puja Marwaha, CEO – CRY

2012

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Fundraising Campaign Award

2011 & 2012

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Lakshya Award

2009 & 2012

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Indira Super Achiever Award

2003

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Viewers Choice Most Effective Ad Of the Year

1996

Award

Citizen Of Bombay Award For Rippan Kapur

1991

See all our awards

CRY In The Media

Our voice on children’s rights is regularly featured by leading newspapers and online mediums. Click to know more about our take on children’s issues and how they can be solved.

Deccan Chronicle 29 December 2020

Recalling 2020: How COVID-19 impacted kids

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Deccan Chronicle 29 December 2020

The joy of giving: What important lessons children can teach us about giving

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Deccan Chronicle 05 December 2020

Saluting Volunteerism, A Spirit That Defeated The Pandemic

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Deccan Chronicle 05 September 2020

Open-air classrooms under the shadows of COVID pandemic

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Deccan Chronicle 01 September 2020

Children Caught in a Pandemic: COVID-19 Can’t Justify Child Labour

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Deccan Chronicle 25 August 2020

A pandemic cannot justify child labour

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Deccan Chronicle 14 August 2020

Independence Day 2020: Learning under the shadows of COVID-19

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Deccan Chronicle 13 August 2020

COVID-19 Has Brought Us Great Opportunities To Volunteer And Bring Change

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Deccan Chronicle 5 August 2020

Breastfeeding in times of COVID-19: Will newborns miss out on vital nutrition

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Deccan Chronicle27 July 2020

Stories of hope and despair

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Deccan Chronicle25 July 2020

Child Protection and Preparedness in COVID-19 Epoch

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Deccan Chronicle14 July 2020

Battling periods and access to menstrual hygiene in times of COVID-19

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Deccan Chronicle
16 JUN, 2020

In Shattered Post-Lockdown Economy, Govt Must Keep a Strict Eye on Child Labour

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Deccan Chronicle12 June 2020

Child labour: When do we start to rewrite their story

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Deccan Chronicle5 May 2020

Adults Don’t Seem To Understand How Deadly The Virus Is, So We Decided To Make Them See

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Deccan Chronicle 19 April 2020

During This COVID-19 Lockdown, Let Children Discover A New Friend In You

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Deccan Chronicle 20 March 2020

International Day of Happiness: Are our children really happy

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Deccan Chronicle 12 February 2020

Can India be ‘atmanirbhar’ by cutting budget for children

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Deccan Chronicle 27 February 2020

Celebrating the role of Indian NGOs in combating the COVID-19 pandemic

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Deccan Chronicle 31 January 2020

Budget 2020-21: Why it’s high time for a thorough revamp of our child budget

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Deccan Chronicle 31 December 2019

Was 2019 an ‘Annus horribilis’ for India’s children?

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Deccan Chronicle 19 December 2019

Four Long Decades and Counting, CRY Lives Up to Rippan’s Dreams

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Deccan Chronicle 4 December 2019

OPINION: How to tackle India’s adolescent malnutrition in a holistic way

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Deccan Chronicle
11 October 2019

Addressing Vulnerabilities Of Girl Children Will Be Key To Make Them Unstoppable

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Deccan Chronicle
2 September 2019

OPINION: Can education incentive schemes give wings to India’s girls?

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Deccan Chronicle
14 August 2019

How Chandni and her friends scripted the saga to success

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Deccan Chronicle
12 August 2019

Explained: How National Education Policy can strengthen RTE

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Deccan Chronicle
12 August 2019

Youth volunteerism: a journey that makes ordinary youngsters extraordinary humanitarians

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Deccan Chronicle
2 August 2019

Leveraging Sports As A Medium To Reset India’s Gender Story & Bridge The Gap Between Genders

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Deccan Chronicle
2 August 2019

As India Celebrates Freedom, Her Daughters Raise Their Voice In Unison

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Deccan Chronicle
23 July 2019

Is child protection a priority in the public budget?

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Deccan Chronicle
23 July 2019

Only 3% of total Budget for children needs serious reflection

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Deccan Chronicle
21 June 2019

Encephalitis deaths in Bihar: Clinical ambiguity, delayed access to medical care raise questions about steps taken to prevent disease

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Deccan Chronicle
21 June 2019

How a Postman United a Woman With her Family 3 Years After She Went Missing

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Deccan Chronicle
27 May 2019

Need for Children’s Collectives: The Power Enclosed In Small Hands

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Deccan Chronicle
27 May 2019

What it’s like to have a career in fundraising

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Deccan Chronicle
4 February 2019

Lessons You Can Learn From How This Man Rescued a 13-YO Girl from Sex Trafficking

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Deccan Chronicle
31 January 2019

Incremental child budget won’t bring transformational change

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Deccan Chronicle
26 January 2019

Let child budget share increase in the upcoming Union Budget

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Deccan Chronicle
26 January 2019

Protecting and empowering girls for a brighter future

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Deccan Chronicle
16 January 2019

Child marriages: The plight of child grooms nobody talks about

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Deccan Chronicle
15 Aug, 2018

Musings on the Independence of the Other India

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Deccan Chronicle
13 Aug, 2018

Safe Spaces For India’s Youth

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Deccan Chronicle
11 Aug, 2018

Capital shame: Children are going hungry in Delhi because govt schemes are poorly implemented

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Deccan Chronicle
01 Aug, 2018

Anti-trafficking bill: Proposed law must be victim-centric and take a child rights approach

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Deccan Chronicle
13 Jun, 2018

15 to 18 year-olds working: Are they even ready yet?

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Deccan Chronicle
07 Aug, 2018

Breastfeeding was the easiest choice for these women in rural Odisha

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Deccan Chronicle
25 Jun, 2018

Rethinking the child labour law

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Deccan Chronicle
09 Jun, 2018

This World Day Against Child Labour, let’s learn about the children who don’t get their childhood

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Deccan Chronicle
25 May, 2018

International Missing Children’s Day 2018: State, communities must address factors that drive trafficking

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Deccan Chronicle
01 May, 2018

What the death penalty for child rape overlooks

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Deccan Chronicle
11 May, 2018

Child rapes: noose is not the ultimate answer

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Deccan Chronicle
13 June, 2018

Child rights organisations raise awareness for protection of young artistes

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Deccan Chronicle
24 Nov, 2017

Not a Prem Katha everywhere: half of the toilets built in schools remain unused

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Our Financials

As a custodian of public funds, we ensure that all our financial statements and audited and all legal and statutory compliances are stringently adhered to.

View Our Reports

The responsibility of change lies with all of us

Rippan's SignatureRippan KapurFOUNDER, CHILD RIGHTS AND YOU

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Puja Marwaha

Chief Executive

Puja believes that children are the very foundation of every nation’s growth and development aspirations. It was this belief that fuelled her passion for children’s rights and inspired her to become a full fledged part of the social sector in 1994. A post-graduate in Human Resources from XISS Ranchi, Puja has worked with Citicorp in her previous avatar and joined CRY to set up the HR function. She went on to become the Chief Executive in 2010 and, over the past 25 years, has helped build a solid organizational framework for CRY which reflects the values of justice and equity for all children. Awarded the Olga Alexeeva Memorial Prize in 2018 for social innovation, she currently also serves on the board for VANI (Voluntary Action Network India) in an endeavor to strengthen public mobilization for social causes.