Join The CRY Team

Do you believe in every child’s right to a happier childhood?

Then come join us to embark on a rewarding journey to create lasting impact for India’s children.

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Build Your Career At CRY

We believe in the power of every individual’s potential and rely on the values of justice and equity to drive our work culture. 

Our longest serving employee has worked in CRY for over 31 years so we’re clearly doing something right that resonates with our people – and that is making a real difference!

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Associate/ AM (Volunteer Engagement)

Delhi

Division: Volunteer Engagement

Location: Delhi

About CRY:
Recognized as India’s most trusted NGO, Child Rights and You (CRY) works tirelessly to ensure happier and healthier childhoods for India’s underprivileged children.

CRY addresses children’s critical needs by working with parents, teachers, anganwadi workers, communities, district and state level governments as well as the children themselves. Over the last 4 decades, CRY has impacted the lives of over 4.7 million children across 20 states in India.

Your Challenge
Do you believe that people care and have the power to change the world for the better? Are you keen to bring your concern and skill to give a fillip to the scenario of public taking action on child rights?

If you do, then read on…

If you are desirous to find solutions, have excellent people skills and enjoy communicating with a diverse group of people, then CRY – Child Rights and You, is looking for you.

Your Role
This role seeks to promote volunteerism amongst the target stakeholders in the region. You will support VE region lead in delivering effective citizen’s engagement campaigns and programmes to achieve maximum results in furthering citizen’s engagement on child rights!

It will entail meeting and interacting with varied people and collaborators, building conviction and motivation in them to take diverse action and also having diligence to maintain and track data and stories to further our work on volunteerism. With room for experimenting, energy and ‘can do’ spirit will be the key to give support and strength to the team’s endeavor to churn out effective individual and collective action on child rights!

You
You must be a Masters in Social Sciences/ Social Work/Management/Mass media with 3 years plus of relevant experience

A basic understanding on child rights issues is expected. Being pro with MS office, google documents and AI tools are essential. Sharp understanding of social media functioning and campaigns will be an added advantage. Flair of writing in English and knowing the local language is desirable.

Please send in your CV to careers@crymail.org, mentioning the Reference Code on the subject line.

Consultant – Retail Partnership

Mumbai

Division: Resource Generataion

Location: Mumbai

About CRY:
Recognized as India’s most trusted NGO, Child Rights and You (CRY) works tirelessly to ensure happier and healthier childhoods for India’s underprivileged children.

CRY addresses children’s critical needs by working with parents, teachers, anganwadi workers, communities, district and state level governments as well as the children themselves. Over the last 4 decades, CRY has impacted the lives of over 4.7 million children across 20 states in India.

Your Role:This role is responsible for:

  • Building sustainable channels for Retail Donor Acquisition,
  • Building and managing partnerships with retail brands, outlets, malls,
  • Collaborating with Digital/e-commerce platforms, redemption/Loyalty point partners and other digital platforms to ensure regular inflow of retail donors through these partnerships.

This role will involve identifying potential retail partners (online/offline), working with communications team to develop marketing campaigns, and ensuring high-visibility collaborations that drive both donors/ funds and awareness for our cause. Core Deliverables includes:

  • Partnership Development: Identify, approach, and secure partnerships with retail businesses for fundraising tie-ups (e.g., donation at checkout, percentage of sales, redeem points and co-branded campaigns).
  • Campaign Design: Work with Communications team and execute innovative fundraising campaigns with retail partners aligned with brand and cause objectives.
  • Relationship Management: Maintain strong relationships with retail partners and ensure ongoing engagement, timely communication, and campaign renewals.
  • On-Ground Activation: Coordinate in-store visibility and brand/cause messaging where applicable.
  • Collaboration: Work closely with marketing, communications, and creative teams to ensure campaigns are well-promoted and impactful.
  • Reporting & Analysis: Track and report campaign performance metrics — funds raised, customer engagement, ROI, and partner feedback.
  • Compliance & Documentation: Ensure all fundraising initiatives adhere to legal, ethical, and internal compliance standards, including documentation and agreements.

Education, Skills & Experience:

  • You must a Graduate or MBA with 2-3 years of experience in retail business tie-up and B2B Sales.
  • Clear Communication, Sales and target orientation, Achievement focussed, to be ready for any targets.

Write in:
Please email your application mentioning the post applied for, or write in for more details to careers@crymail.org

General Manager – Corporate Partnerships & HNI

Delhi

Division: Resource Generation

Location: Delhi

About CRY:
Recognized as India’s most trusted NGO, Child Rights and You (CRY) works tirelessly to ensure happier and healthier childhoods for India’s underprivileged children.

CRY addresses children’s critical needs by working with parents, teachers, Anganwadi workers, communities, district and state level governments as well as the children themselves. Over the last 4 decades, CRY has impacted the lives of over 4.7 million children across 20 states in India.

Your Role:
CRY has always been a pioneer in fundraising in India; this role is therefore tailor made for someone who enjoys challenges and likes to find new ways of doing things. The fundraising sector in India has seen a real boom over the past decade and the tools and techniques used for fundraising in CRY today are as cutting edge as those used anywhere in the world for Direct Marketing.

This role is to help formulate and implement effective strategies to maximize national and international fund generation via the funding received from individuals and corporate bodies. To co-ordinate with all region to improve productivity & efficiency in information sharing, planning and reporting systems

Core Deliverable’s:
National Fundraising Strategy & Planning – Develop and implement a robust fundraising strategy targeting corporates and HNIs aligned with the organization’s goals and to build new channels in order to increase the resources generated by each region. Create a proposition for RG and CP partners and ensure that the rights principles are advocated to each CRY partner.

Corporate Partnerships and High-Net-Worth Individuals (HNI) Engagement – Identify, cultivate, and manage relationships with strategic corporate partners. Build and maintain a pipeline of HNI prospects and manage the entire cultivation-to-conversion lifecycle. Design personalized engagement plans, events, and communications to build lasting donor relationships. Leverage existing networks and build new ones to expand the HNI donor base.

Data Analysis: Undertake organizational and environmental analysis, and prepare the budgets, plans and priorities for the resource generation function.

You will also be responsible for leading, motivating and developing your team and for delivering on and managing national budgets.

You:
You must be a post graduate in Sales & Marketing with 12-15 yrs of experience. Your strengths should be in areas of Marketing, Networking skills, Proposal writing, Strategy and Planning. Also critical are skills in leadership and team building.

Write in:
Please email your application to careers@crymail.org. Also please mention your current and expected CTC.

Manager Finance (HO-Mumbai)

Mumbai

Location: Mumbai

About CRY:
Recognized as India’s most trusted NGO, Child Rights and You (CRY) works tirelessly to ensure happier and healthier childhoods for India’s underprivileged children.

CRY addresses children’s critical needs by working with parents, teachers, Anganwadi workers, communities, district and state level governments as well as the children themselves. Over the last 4 decades, CRY has impacted the lives of over 4.7 million children across 20 states in India.

Your Role:
This role will be responsible for leading and coordinating national-level finance operations, ensuring accuracy, timeliness, and compliance in payroll processing, statutory reporting, donor fund tracking, internal reconciliations, internal MIS reporting mechanism and audits and finalisation of Balance sheet. The role will also require strong analytical capabilities, automation skills in Excel. Core Deliverables includes:

  • Payroll & Employee Finance Management
  • Disbursements and reconciliations
  • Statutory Compliance
  • Reporting, Automation, and AI Tools

Kew Skills & Experience:

  • You must a Commerce Graduate or MBA (Finance) or M.Com with 7-8 years of experience in Finance, preferably in Development sector.
  • Proficient in Tally ERP, Microsoft Excel (advanced), and exposure to automation/AI tools for reporting (e.g., Power BI, Power query, Python, ChatGPT, Advanced Excel plug-ins, Excel Copilot, VBA, SQL).
  • Good understanding of FCRA, TDS, PF, and ESI provisions.
  • Excellent analytical, reconciliation, and documentation skills.
  • Ability to work across functions and regions; strong communication and coordination skills.

Write in:
Please email your application mentioning the post applied for, or write in for more details to careers@crymail.org

Training and Documentation Consultant for Early Childhood Care and Education Programme

Siddipet Town, Telangana

Location: Siddipet Town, Telangana

About CRY:
Recognized as India’s most trusted NGO, Child Rights and You (CRY) works tirelessly to ensure happier and healthier childhoods for India’s underprivileged children.

CRY addresses children’s critical needs by working with parents, teachers, Anganwadi workers, communities, district and state level governments as well as the children themselves. Over the last 4 decades, CRY has impacted the lives of over 4.7 million children across 20 states in India.

About Programme:
CRY, in partnership with Reliance Foundation, is implementing a transformative ECCE initiative across two ICDS projects in Siddipet and Cherial, covering 18 sectors and 454 Anganwadi Centres. The program focuses on strengthening foundational learning for children aged 3–6 years through capacity building of Anganwadi Teachers, CDPOs, and Supervisors. A key component is the transformation of 18 Anganwadi Centres into Learning Labs with TLMs for play-based learning. The project also promotes positive behavioral change among parents and strengthens community engagement.

Consultancy deliverables:

  • Design and develop training programs (e-learning, instructor-led, workshops, webinars).
  • Develop modules for Early Childhood Education as per Telangana state curriculum for Anganwadi Centres, and other required modules for engagement with community and other stakeholders as per the need” in both Telugu and English languages
  • Support the team in preparing for the training programmes and participate in the mock demo sessions.
  • Train the team in creating the content for regular engagement activities.
  • Support the team in documenting the training programmes based on the existing formats.
  • Travel to the field regularly to assess the capacities of the Anganwadi Teachers and devise plans for improving their curriculum delivery.
  • Support the team in the in-house capacity building sessions.
  • Collaborate with the Project Manager and District Coordinator to understand documentation and training needs.
  • Provide consultation on best practices for training and documentation strategies.

Desirable Qualification & Experience:

  • Bachelor’s degree in Education, Development, Social Sciences Communications or any related field.
  • Minimum 3 to 5 years of experience in working Early Childhood Care and Education (ECCE) roles.
  • Proven experience in training design, facilitation, content creation and documentation
  • Excellent writing, editing, and verbal communication skills.
  • Proficiency in tools such as MS Office tools and Google Workspace.
  • Strong analytical and organizational skills.
  • Proficiency in Telugu & English (reading, writing and speaking) is mandatory.

Write in:
Please email your application mentioning the post applied for, or write in for more details to careers@crymail.org

Senior Manager-Programme (Maharashtra)

Mumbai

Division: Programme

Location: Mumbai

About CRY:
Recognized as India’s most trusted NGO, Child Rights and You (CRY) works tirelessly to ensure happier and healthier childhoods for India’s underprivileged children.

CRY addresses children’s critical needs by working with parents, teachers, Anganwadi workers, communities, district and state level governments as well as the children themselves. Over the last 4 decades, CRY has impacted the lives of over 4.7 million children across 20 states in India.

Your Role:
This role is responsible for implementing, monitoring and reporting on Child Rights collaboration with other internal stakeholders. This position will play an important role in providing inputs for regional and state level strategies. Will be part of or lead the liasoning with networks and different stakeholders including Govt and facilitate capacity building programs for such stakeholders in the state.This role is also responsible for associated grant management linked with the above strategy, will also assist the State Lead in formulating overall strategy of CRY intervention in the state in order to ensure delivering the maximum positive impact on the rights of children.

You:
You must have a Masters degree in Social Work / Sociology / Rural Development with 7-9 years of direct implementation of development programs and grant management, self-motivated and willing to take initiative and able to work independently. Should have understanding of development Paradigms and rights-based framework of development. Experience in Implementing child rights-based programming would definitely be an advantage.

Good written and oral communication skills in English are essential. Knowledge of Marathi language would be an advantage. Excellent writing and documentation skills.

Write in:
Please email your application mentioning the post applied for, or write in for more details to careers@crymail.org

General Manager – Corporate Partnerships & HNI

Bangalore

Location: Bangalore

About CRY:
Recognized as India’s most trusted NGO, Child Rights and You (CRY) works tirelessly to ensure happier and healthier childhoods for India’s underprivileged children.

CRY addresses children’s critical needs by working with parents, teachers, Anganwadi workers, communities, district and state level governments as well as the children themselves. Over the last 4 decades, CRY has impacted the lives of over 4.7 million children across 20 states in India.

Your role:
CRY has always been a pioneer in fundraising in India; this role is therefore tailor made for someone who enjoys challenges and likes to find new ways of doing things. The fundraising sector in India has seen a real boom over the past decade and the tools and techniques used for fundraising in CRY today are as cutting edge as those used anywhere in the world for Direct Marketing.

This role is truly challenging because it entails to lead and drive the organization’s fundraising strategy for the region, focused on corporates and high-net-worth individuals (HNIs), building long-term partnerships that ensure sustainable and scalable funding.

Core Deliverable’s:
Fundraising Strategy & Planning – Develop and implement a robust fundraising strategy targeting corporates and HNIs aligned with the organization’s goals. Set ambitious revenue targets and create actionable fundraising plans to achieve them. Conduct regular market scans to identify new fundraising opportunities and trends.

Corporate Partnerships – Identify, cultivate, and manage relationships with strategic corporate partners. Create customized CSR proposals and pitch decks based on donor priorities and organizational impact. Negotiate and close multi-year corporate partnerships and sponsorships.

High-Net-Worth Individuals (HNI) Engagement – Build and maintain a pipeline of HNI prospects and manage the entire cultivation-to-conversion lifecycle. Design personalized engagement plans, events, and communications to build lasting donor relationships. Leverage existing networks and build new ones to expand the HNI donor base.

You will also be responsible for leading, motivating and developing your team and for delivering on and managing regional budgets.

You:
You must be a post graduate in Sales & Marketing with 12-15 yrs of experience. Your strengths should be in areas of Marketing, Networking skills, Proposal writing, Strategy and Planning. Also critical are skills in leadership and team building.

Write in:
Please email your application to careers@crymail.org. Also please mention your current and expected CTC.

Institutional Grants Consultant

Mumbai, Delhi, Kolkata, Bangalore

Function /Division: Resource Generation – HO

Location: Mumbai, Delhi, Kolkata, Bangalore

About CRY:
CRY is India’s most trusted NGO working on the issue of child rights for the last 45 years. Over the years CRY has impacted the lives of over 3 million children in India. CRY has many firsts to her credit over the years in Resource Generation, Programme, Brand Communications, People practices, and Finance. CRY’s reach is Pan India with a presence in 15 states. CRY works to ensure happier childhoods for India’s children.

Your Role:
The ideal candidate for this role should have a proven track record in securing major national and international grants from foundations and trusts. The role requires a deep understanding of the social development sector, exceptional grant application writing skills, and the ability to highlight the best aspects of programmes to align with the grant ask.

The primary role will involve writing high-quality national and international grant applications and identifying programs that are suitable for the grant.

You:

You must hold a Post Graduate Degree / Diploma in Marketing, Business Administration, Social Work. You must have 8 to 10 years’ experience in the development sector, of which 3 years in grant funding.

Write in:
Please email your application mentioning the post applied for, or write in for more details to careers@crymail.org

Senior Manager – Communications (Delhi)

Delhi

Function /Division: Communications

Location:Delhi

About CRY:
CRY is India’s most trusted NGO working on the issue of child rights for the last 45 years. Over the years CRY has impacted the lives of over 3 million children in India. CRY has many firsts to her credit over the years in Resource Generation, Programme, Brand Communications, People practices, and Finance. CRY’s reach is Pan India with a presence in 15 states. CRY works to ensure happier childhoods for India’s children

Your Role:
As a member of the communications function, you will act as a brand custodian and ensure that all brand guidelines and communication SOPs are adhered to.
Brand Custodian – Maintain brand integrity across internal & external communications and in with all relevant stakeholders
Stories – Write human interest stories by liasing with respective teams implementing social development programs across the region
Campaigns – Ideate, Conceptualize and execute national/regional campaigns in collaboration with the communication function
Partnerships – Forge pro – bono or subsidized partnership with brands, outdoor media and Government institutions
Social Media – Write and source content from the region to highlight regional achievements contributing to the overall brand visibility
Donor Communication – Ideate, conceptualize and execute communication to engage CRY donors in collaboration with communication & resource generation function
Program – Ideate, conceptualize and execute branding of CRY Child Activity Resource Centre, Digital Learning Centre, STEM Centre, events & consultations, anchor production of impact films, publications, ideating and execution of Social Behaviour Change Communication (SBCC) – IECs, Flash Cards, Wall Messaging etc.
Volunteer Engagement – Mentoring of Volunteers for Communication Content, work collaboratively with VE team for driving campaigns and organizing regional events and also work with volunteers on creative communication content
Other functions – Collaborate with the different functional teams to formulate and implement communication plans to reach out to their respective stakeholders
Vendor Management – Liaise with vendors to ensure coummiciation output like publications, films, collaterals etc.
Financial Responsibilities – Ensure compliance to budgets and overall cost effectiveness of the functional activities. Manage vendor payments in an accurate and timely manner

You:

You must be a Graduate/Post Graduate in Marketing/ Brand Communications or Mass Communications with 5 to 7 years experience in a brand communications role in a mid-sized organization. Strong understanding of communications and brand & marketing concepts and its tools along with excellent written and oral communication skills in English is essential. Initiative, focus on outcome and tenacity along with an innate drive to explore communication opportunities would be required to fulfill the role.

Write in:
Please email your application to careers@crymail.org mentioning the post applied for on the subject line. Also please mention the name of the website where you have seen the advertisement.

Assistant Manager / Manager – Digital Marketing

Mumbai

Function /Division: Resource Generation HO

Location: Mumbai

About CRY:
CRY is India’s most trusted NGO working on the issue of child rights for the last 45 years. Over the years CRY has impacted the lives of over 3 million children in India. CRY has many firsts to her credit over the years in Resource Generation, Programme, Brand Communications, People practices, and Finance. CRY’s reach is Pan India with a presence in 15 states. CRY works to ensure happier childhoods for India’s children.

About the Role:
Are you a purpose-driven communication professional with a knack for writing and a strong understanding of digital storytelling? At CRY – Child Rights and You – we’re looking for someone who can create emotionally compelling, donor-centric content that inspires people to act.

As part of the Digital Marketing team, you will play a key role in driving fundraising and engagement through powerful digital communication. You’ll work closely with internal teams and external partners to deliver high-impact campaigns that raise both awareness and funds for children in India.

What You’ll Do?:

1. Create Impactful Digital Content

  • Write persuasive copy for digital ads, donor outreach, landing pages, WhatsApp creatives, and SEO blogs – all aligned with CRY’s brand tone and goals.
  • Contribute fresh content ideas based on current digital trends and audience behaviour.

2. Manage Donor Communication

  • Develop monthly email plans tailored to different donor segments and occasions.
  • Craft powerful email stories with sharp subject lines and preview text.
  • Use performance data to constantly improve messaging and response rates.

3. Conceptualize Digital Campaigns

  • Work with the team to ideate creative concepts for digital fundraising campaigns and donor engagement moments.
  • Develop end-to-end narratives from concept decks to final communication assets.

4. Collaborate Across Teams

  • Coordinate with internal stakeholders to align on key digital content pieces.
  • Provide constructive feedback to ensure consistency in brand voice and quality.

You:
You must be a Graduate/Post Graduate in Marketing/Communications with 4 to 5 years of experience in digital marketing communication. Experience in fundraising or donor communication is a plus.

Assistant Manager – Graphic Designer (Mumbai)

Mumbai

Function /Division: Communications

Location: Mumbai

About CRY:
CRY is India’s most trusted NGO working on the issue of child rights for the last 45 years. Over the years CRY has impacted the lives of over 3 million children in India. CRY has many firsts to her credit over the years in Resource Generation, Programme, Brand Communications, People practices, and Finance. CRY’s reach is Pan India with a presence in 15 states. CRY works to ensure happier childhoods for India’s children.

Key Responsibilities:

  • Work closely with the Brand Manager and AGM to develop and execute design strategies for national campaigns and organizational initiatives.
  • Conceptualize and create compelling designs for brand campaigns across digital, print, and outdoor platforms.
  • Design and produce creative assets for social media, donor and volunteer communication, fundraising, and event/activation branding.
  • Ensure alignment with brand strategy and communication goals.
  • Maintain and evolve brand guidelines, ensuring consistency across all touchpoints.
  • Mentor and provide guidance to design interns, fostering a culture of learning and creativity.
  • Collaborate with cross-functional teams to drive brand visibility, engagement, and recall.
  • Ensure adherence to CRY’s brand identity while innovating within the visual language.

Education, Skills & Experience:

  • Academic training in graphic design and visual communication
  • Minimum 4-5 years of experience with a creative agency or design studio or as a freelancer
  • Proficiency with Adobe Suite (Illustrator and Photoshop primarily) & InDesign is a must. Formats – Photo edits, Illustrations, adapts.
  • Knowledge in CANVA and the new image AI tools.
  • Basic knowledge in video creations with Adobe Effects/ Premier Pro.
  • Knowledge in visual communication and in photography is an asset
  • Strong conceptual thinking and hands-on execution skills across mediums.
  • Proven ability to manage multiple projects and meet tight deadlines.
  • Deep understanding of branding, storytelling, and design principles.
  • Strong interpersonal and collaboration skills.

Write in:
Please email your application and link to your portfolio mentioning the post applied for, or write in for more details to careers@crymail.org

Consultant Teacher

Mumbai

Function /Division: Programme

Location: Mumbai

About CRY:
CRY is India’s most trusted NGO working on the issue of child rights for the last 45 years. Over the years CRY has impacted the lives of over 3 million children in India. CRY has many firsts to her credit over the years in Resource Generation, Development Support, Brand Communications, People practices, and Finance. CRY’s reach is Pan India with a presence in 15 states. CRY works to ensure happier childhoods for India’s children.

Role of Position:

  • Prepare portfolio or profile of each child
  • Preparing Monthly report
  • Plan Assessment, prepare Impact report in every three months
  • Collaborate with classroom teachers, parents, and staff to identify the learning needs and goals of each student
  • Design and implement individualized or small-group instruction plans that align with the curriculum
  • Monitor and assess student progress and provide feedback and recommendations for improvement
  • Advocate for the students’ well-being and academic success and foster a positive and respectful learning environment
  • Participate in professional development activities and meetings with other consultant teachers
  • Provide academic guidance and support to students in grades 6 to 8 who are enrolled in the program
  • Mobilize students for regular session, events etc.
  • Monitor and evaluate the impact and effectiveness of the teaching and learning activities on the students’ outcomes and well-being
  • Collaborate with other teachers, staff, and volunteers to plan and implement cross-curricular activities, projects, and events
  • Design and deliver engaging and interactive lessons for students in grades 6 to 8, aligned with the curriculum and learning objectives.

Qualification: Graduate degree, preferably in Science

Experience: Candidate having teaching experiences will be given preference

Write in:
Please email your application mentioning the post applied for, or write in for more details to careers@crymail.org

Consultant Telecaller ( Bangalore, Mumbai & Delhi )

Bangalore, Mumbai & Delhi

Function/Division: Resource Development

Location: Bangalore, Mumbai & Delhi

About CRY:

CRY is India’s most trusted NGO working on the issue of child rights for the last 42 years. Over the years CRY has impacted the lives of over 3 million children in India. CRY has many firsts to her credit over the years in Resource Generation, Development Support, Brand Communications, People practices, and Finance. CRY’s reach is Pan India with a presence in 19 states. CRY works to ensure happier childhoods for India’s children.

Your challenges:

We would you like to use your talent and skills for the cause! Are you a fluent and confident communicator? If yes, then read on…CRY – Child Rights and You is a national level premier Non Government Organisation working towards ensuring lasting change for rights of Children of our country. For almost 40 years, CRY and its 200 partner NGOs have worked with parents and communities to ensure lasting change in the lives of over 2,000,000 underprivileged children across 23 states in India.

Your role:

We are looking for dedicated and energetic telecallers consultant at our Bangalore office as part of our resource development team. Your job would be to interact with our donors (existing and potential) and contributing towards generating resources.

You:

You should be a graduate with minimum 1-2 years of experience in any Telecalling agency or BPO or customer service. You should have good communication in Telegu/Tamil/Kanadaand & English and knowledge of basic computer applications.

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