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General Questions

CRY is an Indian trust and almost all CRY supporters are Indian or of Indian origin. CRY funds are deployed in India to benefit underprivileged Indian children and a small proportion is also invested in local causes.
CRY has also periodically received support from international organisations that have helped with special requirements, like hiring qualified professionals and setting up CRY’s direct marketing cell.

CRY raises the valuable resources we need for our work through:

  • Individuals
  • Corporate and institutional donations

We believe that the work we do restores to children what is rightfully theirs. Beneficiaries must not be made to feel obliged for the support they receive. Hence, rather than supporting individual children, we pool the resources we raise and disburse them to the programmes we support. Every attempt is made to ensure that there is no differentiation between children. And while names of children are withheld, we encourage you to visit the projects we partner, so that you can experience the various ways to which your resources are being put.

CRY believes that community mobilisation is one of the key aspects of ensuring sustainable change.

For more than three decades, our approach has ensured that children, their parents and communities are informed about their rights and engage with their local government bodies to make sure that the root causes of their immediate problems are solved

We have learned that effecting long-term, sustainable change requires a holistic approach. Accomplishing this kind of change necessitates work at three levels:

  • Direct action with children in the form of education and health care.
  • Community mobilisation towards achievement of their rights.
  • Advocacy with government bodies to influence policy framing and implementation.

Financial support and non-financial inputs in the form of organisation development, capacity building and training is extended to:

  • Individuals and projects working directly with underprivileged children and their parents, with local communities and government bodies
  • Resource organisations that provide training, education material, etc. to smaller, younger initiatives in particular
  • Nodal agencies that function as miniature CRYs, permitting us to increase our reach
  • Strategic alliances or networks, whose aim is to facilitate the transfer of learning, build solidarity and influence policy

The full-time employees are given regular salaries. We believe that this is important to attract the professional talent we need to manage our activities (and your resources) effectively. It is important to note, however, that CRY salaries are modest in comparison with commercial organisations.

You can access our Annual Reports online as well as request a printed copy from the CRY office nearest to you.

Read the online reports here

Donations from individuals are the mainstay of CRY’s fundraising efforts. We make all attempts to enlist in this movement for children each of the concerned individuals who come from every walk of life and every corner of the globe. To enable us do this, we send direct appeals, updates via snail mail and email.
We also use other avenues like third-party provided services for face-to-face marketing and tele-calling, to reach out to individuals. Each representative / DSA (direct sales agent) from the agencies will carry with them an identification card clearly stating that s/he is a CRY representative along with the CRY logo and office address.
Should you like more information on CRY or would like to confirm the identity of the representative or any specific detail in his/ her presence, please contact any of the CRY offices. The representatives are not authorized to collect/ ask for / accept any cash donations for CRY. Only a cheque or demand Draft in favour of CRY – Child Rights and You will be accepted by them.

If you have any queries that have not been addressed here or require clarification on any of the information provided, please do not hesitate to get in touch with us at the CRY Office nearest to you or email us at

General Questions

As an NGO (non-government organisation), we do not receive any direct government funding allowing us to remain independent, making unbiased evaluations of government policies and programmes. The government has also extended certain tax and duty exemptions to us, enabling us minimise costs

It most certainly does. A small amount goes a long way. In fact, individuals’ contributions form almost 90 to 95% of our income. Taken together, it is these seemingly small contributions that collectively add up to a large amount needed to effect change. There are people all over who are concerned about the situation of children and who want to do something to change it. However, their own commitments and pressures do not allow them to go out and directly work with children. CRY provides them the opportunity to help in whatever way they can. They can contribute their money, materials, time, or skills. When everybody comes together and pitches in, no task is impossible. This COLLECTIVE ACTION has an impact and brings about change. Every individual’s contribution is important. This is the fundamental principle on which CRY functions.

At CRY, we believe that sustainable change for children is possible only when we address the root causes – such as non-functioning schools,child labour, unemployed parents, non-availability of healthcare centers etc – that keep children away from their rights and vulnerable.
Along with the support from over 200 grassroots-level partner NGOs, we work with children and communities to make them aware of their rights, and empower them to address their issues and demand what is rightfully theirs. Therefore ensuring not just a small change, but an entire movement towards sustainable change in the lives of the children and their families.

Our selection process is based on the values of trust, transparency, partnership and accountability. CRY’s Development Support division works closely with partners to understand their needs, ensure resources are optimally used through regular budgeting and reporting systems aided by Account Aid, a firm of chartered accountants specialising in this sector.

Read the detailed process here

CRY’s organisational costs comprise:

  • Raising donations
  • Selecting, monitoring, evaluating and providing capacity building inputs to projects
  • Creating public awareness on our children’s situation and their rights
  • Support activities like administration, human resources, communication, information technology and financial management.
  • Designing paper products such as greeting cards, stationery etc.

Office equipment, furniture, travel, courier services, information technology support, media and advertising are some of the areas in which we receive free or discounted services from corporate partners as well as donations in cash and kind, wherever possible. Exemptions from duties also help reduce our costs. Income from corpus investments and other funds are also used to cover expenses.

We would like to take this opportunity to reiterate our on-going need for support in the form of infrastructure, equipment, corpus funds, skills and services. It is support of this nature that enables us to focus on our activities in the field rather than on our own viability. Each rupee saved is another deployed to benefit children. Every contribution in these areas actually frees resources and enhances our capacities.